Strange Invisible Perfumes

 

Objectives

- Maintain and further establish brand integrity and prestige through highly-selective press coverage
- Promote founder Alexandra Balahoutis as a tastemaker and trend setter

Tactics

- Communicated brand mission and philosophy to like-minded publications
- Pitched interviews and feature stories on founder to strategically selected outlets

Results

- Achieved carefully crafted feature stories in prestigious publications, further strengthening the brand's positioning as a premier botanical perfume and Alexandra as a tastemaker