Robin McGraw Revelation

 

Objectives

- Successfully launch the purpose-driven lifestyle brand Robin McGraw Revelation, while also generating press coverage for Robin McGraw and her charitable foundation

Tactics

- Aligned with the Dr. Phil team and Robin's personal publicist to secure favorable, cross-functional press coverage
- Introduced Robin, her product line and philanthropic mission to select press in NY and LA; provided platform for all three stories to be presented to press through a carefully crafted launch event

Results

- Secured a 1,125 word count WWD brand launch announcement
- Obtained 10-page cover feature in New You coinciding with brand launch