NuFace Social Media

 

Objectives

- Identify a clear, consistent brand voice to effectively target the NuFACE demographic
- Generate followers and increase engagement

Tactics

- Identified priority social media platforms based on brand target demographic and developed custom strategy for each
- Crafted daily content for each platform including product giveaways and live Facebook chat to increase followers and engagement

Results

- Increased social media by following by nearly 5,000 followers and grew engagement by more than 150% in 18 months