Kate Somerville Skincare

 

Objectives

- Reengage the beauty press and generate solid national print, broadcast and online press coverage for Kate Somerville, her products and medi-skin Clinic in Los Angeles after a PR hiatus

Tactics

- Fostered Kate's personal relationships with editors in NYC and LA through intimate events and individual meetings
- Scheduled appointments at the Clinic for editors and influencers to experience brand

Results

- Generated more than $62.4 billion in PR Value and 980 billion media impressions in 2013, an increase of $20 billion and 878 billion media impressions over two years
- Secured press features and broadcast segments featuring Kate Somerville as a top skincare expert as well as product and brand placements