Intraceuticals Regional

 

Objectives

- Generate regional press coverage and consumer awareness in target markets, emphasizing significance of the brand's core philosophy, the 3- Step Hyaluronic Layering program

Tactics

- Developed clear, concise message for brand's core philosophy of the 3- Step Hyaluronic Layering program
- Developed effective turnkey event format and hosted local media events in collaboration with top spa accounts

Results

- Achieved in excess of 35 million impressions and over $2.2 in PR value in top regional media markets across the US and Canada, including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Las Vegas, Miami, Phoenix, Salt Lake City, San Diego, San Francisco, Seattle, and Montreal and Toronto, Canada