Kate Somerville Dermal Quench Liquid Lift

 

Objectives

- Secure ongoing press coverage for DermalQuench Liquid Lift, the highest priority launch in brand history
- Generate consumer-facing influencer buzz

Tactics

- Continuously reinforced DermalQuench Liquid Lift as superior and more innovative than any other product in the marketplace
- Gifted Kate Somerville Fashion Week Survival Kits featuring DermalQuench Liquid Lift to select tastemakers and social media influencers

Results

- Secured over 160MM impressions and a publicity value of more than $10.7MM within two years of the launch date
- Credited with driving awareness that quickly drove product to become the brand's best-seller, above Kate's iconic ExfoliKate