Aveda NY Fashion Week

 

Objectives

- Facilitate accurate, real-time global press coverage on Aveda's NYFW backstage activity
- Drive social media following and engagement surrounding NYFW activity

Tactics

- Developed and packaged newsworthy content; distributed to press and Aveda's global network within 30 minutes of show start time
- Collected select photos and video for immediate fan engagement on Aveda's social media platforms

Results

- Generated more than 35.9MM global media impressions
- Captured 2.33MM impressions on Aveda's Facebook
- Twitter net followers up 72% week of NYFW, and first ever use of Instagram platform averaged 215 likes per image